- What are LCP, INP, CLS?
- Largest Contentful Paint (when main content loads, target <2.5s). Interaction to Next Paint (how fast UI responds, target <200ms). Cumulative Layout Shift (how much the page jumps, target <0.1).
- Why do they matter?
- Google ranks them as a direct signal — good scores improve SEO. They also correlate with user satisfaction and conversion.
- How do I measure?
- PageSpeed Insights, Chrome DevTools, or real-user monitoring (RUM) with CrUX or a third-party service. Lab data approximates; field data is ground truth.
- What fixes help most?
- LCP: preload hero images, optimize images. INP: reduce JS execution time. CLS: reserve space for dynamic content, size images explicitly.