About Survey Generator

Generate surveys with multiple question types, ratings, and NPS scales. Part of the DevTools Surf developer suite. Browse more tools in the Web / Frontend collection.

Use Cases

• Create a post-event feedback survey for conference attendees with NPS and Likert items.
• Build a customer satisfaction (CSAT) survey triggered after customer support ticket closure.
• Generate a product market fit (PMF) survey using Sean Ellis's 'how would you feel if you could no longer use this product' methodology.
• Design an employee engagement pulse survey with weekly 5-question cycles.

Tips

• Lead with 2–3 easy, non-sensitive questions to build response momentum before asking complex or sensitive questions.
• Use Likert scales consistently — mixing 5-point and 7-point scales in the same survey makes responses incomparable across questions.
• Include a 'prefer not to answer' option for sensitive demographic questions — forcing a response produces unreliable data and increases abandonment.

Fun Facts

• The first known systematic survey was conducted by the US Census Bureau in 1790, mandated by the US Constitution as the basis for apportioning congressional representation.
• George Gallup pioneered scientific survey sampling in 1935 using quota sampling, correctly predicting the 1936 presidential election result while the Literary Digest's mail survey of 10 million people failed spectacularly due to selection bias.
• SurveyMonkey (founded 1999) and Typeform (founded 2012) together process over 20 million survey responses per day, demonstrating the scale of digital survey adoption.

FAQ

What is the difference between NPS and CSAT?

NPS (Net Promoter Score) asks 'How likely are you to recommend?' on a 0–10 scale and segments respondents into promoters (9–10), passives (7–8), and detractors (0–6). CSAT asks directly about satisfaction on a 1–5 or 1–10 scale. NPS measures loyalty; CSAT measures satisfaction with a specific interaction.

What response rate should I expect?

Internal surveys (employees, existing customers) typically achieve 25–50% response rates. External cold surveys achieve 5–15%. Email subject line, survey length, and incentives are the primary levers for improving response rates.