About Business Metrics Dashboard

Dashboard for tracking key business metrics and KPIs. Part of the DevTools Surf developer suite. Browse more tools in the Business & Corporate collection.

Use Cases

• Track weekly business health for founder or board review
• Consolidate SaaS metrics (MRR, churn, NPS) from spreadsheets into one view
• Create a single-page dashboard snapshot for investor updates
• Monitor operational KPIs across sales, support, and engineering teams

Tips

• Define your KPIs before entering data — the dashboard has preset templates for SaaS (MRR, churn, CAC), e-commerce (GMV, conversion, AOV), and agency models
• Use the period-over-period toggle to show week-over-week or month-over-month change alongside absolute values
• The health score aggregates all metrics into a single RAG (Red/Amber/Green) status — useful for executive summaries

Fun Facts

• The Balanced Scorecard framework, developed by Kaplan and Norton in 1992, was one of the first systematic approaches to measuring business performance across financial, customer, internal process, and learning dimensions.
• Tableau, one of the first modern BI dashboard tools, was founded in 2003 as a Stanford dissertation project. It was acquired by Salesforce in 2019 for $15.7 billion — then the largest acquisition in Salesforce's history.
• The term 'KPI' (Key Performance Indicator) dates to management by objectives (MBO) theory developed by Peter Drucker in 1954, though the acronym itself became widely used in business software in the 1990s.

FAQ

What metrics should a SaaS company track?

Core SaaS metrics: MRR/ARR, net revenue retention (NRR), customer churn rate, CAC (customer acquisition cost), LTV (lifetime value), LTV:CAC ratio, and DAU/MAU ratio. These are industry-standard and investor-expected.

Is this connected to live data sources?

No — this is a calculation and visualization tool for manually entered data. For live-connected dashboards, use Metabase, Grafana, or Tableau with direct database or API connections.

What is a healthy LTV:CAC ratio?

For SaaS, a ratio above 3:1 is generally considered healthy — you recover your acquisition cost in under one-third of the customer lifetime. Below 1:1 means you are losing money on each customer; above 5:1 suggests you are underinvesting in growth.